Choosing keywords as a small business: a no-jargon guide

Big keywords look tempting, but they're usually dominated by giant websites. Small businesses grow faster by targeting specific questions.

Think in questions, not words

Instead of "accounting software", think "accounting software for freelance designers". Longer phrases have less competition and clearer intent.

Use what you already know

Your sales emails and support tickets are full of keyword ideas. Write down the exact words customers use.

Generic	Specific
running shoes	running shoes for flat feet
CRM	simple CRM for two-person teams

Prioritise by intent

Pick phrases where the searcher is close to a decision. These convert better, even with lower volume.