Backlinks explained: quality over quantity

A backlink is simply another website linking to yours. Search engines treat it like a vote of confidence.

What makes a good link

• The linking site is relevant to your industry
• The link sits inside real, useful content
• The site itself has genuine readers

Links to avoid

Paid link farms and unrelated directories can do more harm than good. If a link exists only to manipulate rankings, it's a risk.

Building links steadily

Consistent, natural growth beats sudden spikes. Aim for a few relevant links every month rather than a burst all at once.